Wellness is the future of the internet. As we move into the next generation of technology, a focus on wellness has become increasingly important. We are moving from a society based solely on consumption to one where people value health, happiness, and fulfillment. The divides between IRL and online are blurring, and people won’t accept a future that’s forever plugged in and inactive.
We may be online more than ever before, but technology has allowed us to life-hack our way to better wellness. This trend is moving with us into the web3 world. Health and wellness are being further enhanced, not lost.
What is web3?
Web 3 is a cultural movement, an entirely different way of thinking. It goes beyond just coding and crypto. Unlike our web2 present, where intermediaries like Google and Facebook own the content we create (the very contributions we individually and collectively make to the web2 world), web3 allows creators and users to capture the value they create. And we are all creators.
The internet is built by people. Not just those who built the infrastructure where we post but the content that goes there is the heart and soul of the online world. The users’ contributions make it a place we want to visit, not the platforms themselves.
Web3 principles put the power in the peoples’ hands. It removes the present dilemma of private data in exchange for services and gives users more control over how they engage with platforms and with others online.
Wellness in Today’s World
The wellness industry is rapidly transforming. As technology evolves, better solutions are designed to improve user experience. It was once revolutionary that you could watch an exercise video online. Today, you can custom-build workouts on apps, friend people on your preferred wellness platform, track your performance from your smartwatch and have gamification designed to get you up, moving and feeling proud of your progress.
Smart devices are everywhere, acting as personal trainers and life coaches to keep us on track, and focused on the goals that matter. The goals that make us happy and keep us healthy.
Now, enter web3, and you can have all of the above, plus:
- users own their data, and
- move-to-earn and MoveFi enter the equation.
- more privacy than ever before
- unique gamification and earning opportunities
The Rise of Play to Earn and MoveFi
Play to earn (also called move to earn or M2E) is a blockchain-based concept where users are rewarded with real digital currency for their achievements. Exactly as the name suggests, they play (or move) to earn rewards. These activities can be tracked and verified on the blockchain, meaning that there is no need for a centralized platform to issue or manage rewards. There is no sneaky business.
This creates a number of advantages:
- It’s completely trustless (no single entity in control)
- It’s more secure (because it’s decentralised)
- It’s more engaging (because users are directly rewarded for their efforts)
- It’s more motivating (because there is a real incentive to participate).
This concept takes the existing practice of gamification, which is present in all fitness apps today and adds a financial portion (GamFi) to really boost the incentive.
MoveFi is then using web3 technology to create a decentralised fitness ecosystem. It does this by connecting people, apps, devices, and data on the blockchain. It’s the blending of movement technology with the financial aspects of the on-chain ecosystem.
What does that mean for wellness?
A decentralised fitness ecosystem rewards people for their physical activity with digital currency. This currency can be used to buy fitness-related products and services, it can be donated to charities, or it can be cashed in for other currencies. Users that engage with web3 fitness platforms are rewarded not only with health, but financially as well.
There is no greater motivator than that.
Learn more about PUML’s move-to-earn platforms here.